The thing is, Shahzad should have written this book thirty years ago. It would have saved us all a lot of bother, back then no one knew what this was. Writing about cars was a small exclusive club of which he was an important part. He’s done the hard graft so just follow his expert advice and you will be bigger than Free Car Mag is just a couple of hours. Shahzhad really has done it all so you don’t have to, this is undoubtedly the best book ever written on how to share your automotive passion with others.
Ever wondered how motoring journalists, YouTubers, and car influencers get to do the “best job in the world”? A groundbreaking new book finally reveals exactly how to break into the automotive media industry and turn a passion for cars into a full-time career.
“How to Be an Automotive Content Creator, Motoring Journalist & Car Influencer” by B. C. Guy (pseudonym of Shahzad Sheikh AKA BrownCarGuy) is the definitive roadmap for anyone looking to make their mark in automotive content creation. Whether you dream of becoming the next big automotive YouTuber, a respected motoring journalist, or a high-profile social media influencer, this book breaks down the industry like never before.
Drawing on 35 years of insider experience, B. C. Guy pulls back the curtain on what it really takes to make a living creating automotive content – across print, digital, and video. Packed with expert strategies, industry secrets, and no-nonsense reality checks, this is the most comprehensive and up-to-date guide available today.
What You’ll Discover in This Book:
• How to break into motoring journalism, blogging, and YouTube – and get noticed
• The secrets to growing an engaged audience and creating content that goes viral
• How to secure press cars, attend exclusive launches, and build industry connections
• Monetisation strategies: sponsorships, brand deals, and getting paid to talk about cars
• How to craft a unique personal brand and stand out in a crowded market
• Why storytelling, authenticity, and audience engagement are the keys to long-term success
• How to handle criticism, negativity, and industry politics like a pro
• The future of AI, EVs, autonomous cars, and how they’ll impact automotive content creation
Whether you’re a petrolhead with a camera, a writer wanting to break into motoring journalism, or an aspiring influencer looking for sponsorships, this book is your blueprint for success. Learn how to master social media, build your brand, work with major car companies, and carve out a career doing what you love.
Why This Book Matters Now More Than Ever
The world of automotive media is undergoing a seismic shift. Traditional publications are struggling, while digital creators are dominating the space. For the first time, this book fully embraces that change, providing a real, actionable guide for creators navigating this fast-changing and competitive industry.
With social media constantly evolving, AI reshaping content creation, and the rise of EVs and autonomous cars changing car culture, this book is an essential tool for anyone who wants to stay ahead of the game.
Don’t just consume automotive content – create it, own it, and turn it into your career!
ABOUT THE AUTHOR: B. C. GUY (SHAHZAD SHEIKH AKA BROWNCARGUY)
B. C. Guy is the pen name of Shahzad Sheikh, a veteran motoring journalist, editor, presenter, and content creator with over 35 years in the automotive media industry. His career spans print, digital, TV, and social media, covering both the UK and the Middle East. He has held top editorial positions, launched major publications, and built a dedicated following as BrownCarGuy.
This is his third book, following the acclaimed fiction titles “The ULEZ Files” and “Quantum Races”.
BrownCarGuy.com
YouTube.com/BrownCarGuy
Facebook.com/BrownCarGuy
Instagram.com/ShahzadSheikh
Twitter.com/Shahzad_Sheikh
